E-business, Marketing and Sales curriculum |
| Curriculum |
Series |
Course Title |
Course#
(click for info) |
| Marketing Curriculum
|
|
|
|
|
Strategic Marketing in Action
|
|
|
|
|
Elements of Marketing Strategy
|
MKT0201
|
|
|
|
Analyzing the Market
|
MKT0202
|
|
|
|
Competitive Factors in Strategic Marketing
|
MKT0203
|
|
|
|
Writing a Marketing Plan: Phase 1
|
MKT0204
|
|
|
|
Writing the Marketing Plan: Creative Strategy
|
MKT0205
|
|
|
|
Creating a Marketing Campaign
|
MKT0206
|
|
|
|
Marketing Management
|
MKT0207
|
|
|
|
Financial Analysis for Successful Marketing
|
MKT0208
|
| |
Strategic Brand Management
|
|
| |
|
Introduction to Brand Management |
MKT0211
|
|
|
|
Building Brand Equity
|
MKT0212
|
|
|
|
Managing the Creative Elements of Brand
|
MKT0213
|
|
|
|
Promoting Your Brand to Consumers
|
MKT0214
|
|
|
|
Evaluating Brand Effectiveness
|
MKT0215
|
|
|
|
Managing and Maintaining Brand Equity
|
MKT0216
|
|
|
Online Branding Strategy
|
|
|
|
|
Introduction to Online Branding
|
MKT0221
|
|
|
|
The Online Branding Environment
|
MKT0222
|
|
|
|
Strategies for Building an Online Brand
|
MKT0223
|
|
|
Competitive Marketing Strategies
|
|
|
|
|
Competitive Strategies for a New Marketplace
|
MKT0231
|
|
|
|
Surpassing the Competition
|
MKT0232
|
|
|
Product Management Essentials
|
|
|
|
|
Introduction to Product Management
|
MKT0241
|
|
|
|
Developing a New-product Strategy
|
MKT0242
|
|
|
|
Pricing and Profitability for Product Managers
|
MKT0243
|
SALES and CUSTOMER FACING SKILLS |
|
| Curriculum |
Series |
Course Title |
Course#
(click for info) |
| Sales Curriculum
|
|
|
|
|
Field Sales Skills
|
|
|
|
|
Field Sales Foundations
|
SALE0101
|
|
|
|
Planning Your Field Sales Approach
|
SALE0102
|
|
|
|
Applying Your Field Sales Approach
|
SALE0103
|
|
|
|
Completing Your Field Sales Approach
|
SALE0104
|
|
|
|
Field Sales Skills Simulation
|
SALE0100
|
|
|
Territorial Account Sales Skills
|
|
|
|
|
The Territorial Account Sales Approach
|
SALE0111
|
|
|
|
Understanding Your Target Customer's Business
|
SALE0112
|
|
|
|
Effectively Using Customer-focused Research Meetings
|
SALE0113
|
|
|
|
Gaining Access to Key Personnel at Your Target Accounts
|
SALE0114
|
|
|
|
Delivering High-impact Territorial Account Sales (TAS)
Presentations
|
SALE0115
|
|
|
|
Territorial Account Sales Skills Simulation
|
SALE0110
|
|
|
Inside Sales Skills
|
|
|
|
|
Preparing for Outbound Sales Calls
|
SALE0121
|
|
|
|
Initiating Outbound Sales Calls
|
SALE0122
|
|
|
|
Completing Outbound Sales Calls
|
SALE0123
|
|
|
|
Preparing for Inbound Sales Calls
|
SALE0124
|
|
|
|
Completing Inbound Sales Calls
|
SALE0125
|
|
|
|
Inside Sales Skills Simulation
|
SALE0120
|
|
|
Strategic Account Sales Skills
|
|
|
|
|
The Strategic Account Sales Approach
|
SALE0131
|
|
|
|
Understanding Your Customer
|
SALE0132
|
|
|
|
Conducting Effective Sales Research Meetings
|
SALE0133
|
|
|
|
Working with Your Customer's Key Players
|
SALE0134
|
|
|
|
Delivering High-Impact Sales Presentations
|
SALE0135
|
|
|
|
Strategic Account Sales Skills Simulation
|
SALE0130
|
|
|
Sales Team Management
|
|
|
|
|
Building a Winning Sales Team
|
SALE0151
|
|
|
|
Using Business Tools to Manage a Sales Team
|
SALE0152
|
|
|
|
Motivating a Winning Sales Team
|
SALE0153
|
|
|
|
Communicating in Sales Teams
|
SALE0154
|
|
|
|
Sales Team Management Simulation
|
SALE0150
|
|
|
Selling at the Executive Level
|
|
|
|
|
Prepare for Success
|
SALE0221
|
|
|
|
Strategic Planning
|
SALE0222
|
|
|
|
Progressing through the Complex Sale
|
SALE0223
|
|
|
|
Presenting Your Proposition
|
SALE0224
|
|
|
|
Negotiating to Mutual Benefit
|
SALE0225
|
|
|
|
From Executive-level Sale to Strategic Partnership
|
SALE0226
|
|
|
|
Preparing for the Executive-level Sale Simulation
|
SALE0220
|
|
|
|
Progressing through the Complex Sale Simulation
|
SALE022S
|
|
|
|
Closing Executive-level Sales Simulation
|
SALE022T
|
|
|
SalesUniversity Sales Orientation: Professional
Selling in the Knowledge Economy
|
|
|
|
The Profession of Selling
|
SALE0401
|
|
|
|
Professional Selling in the Knowledge Economy
|
SALE0402
|
|
|
|
Professional Selling in the Knowledge Economy Simulation
|
SALE0400
|
|
|
SalesUniversity Sales Math 101: Developing a Sales
Plan for Success
|
|
|
|
Sales Math 101: Developing a Sales Plan for Success
|
SALE0411
|
|
|
SalesUniversity Sales Manufacturing: A Success Model
|
|
|
|
|
Sales Manufacturing (TM): Identifying Sales Opportunities
|
SALE0421
|
|
|
|
Sales Manufacturing (TM): Sales Production
|
SALE0422
|
|
|
|
Sales Manufacturing: Opportunity Development Simulation
|
SALE0420
|
|
|
SalesUniversity Communication 101
|
|
|
|
|
Sales Communications Foundations
|
SALE0431
|
|
|
|
Sales Communications Essentials
|
SALE0432
|
|
|
|
Telesales Communications
|
SALE0433
|
|
|
|
Sales Communication Techniques Simulation
|
SALE0430
|